Role of Satisfaction in The Influence of Destination Image on Tourist Attitudinal Loyalty


  • Luh Putu Kartini Politeknik Pariwisata Bali
  • I Putu Utama Master in Applied Tourism, Politeknik Pariwisata Bali (Bali Tourism Polytechnic)
  • Amirosa Ria Satiadji Lombok Tourism Polytechnic



Satisfaction, Destination Image, Attitudinal Loyalty, Mediation


Tourist loyalty is very important for tourist destinations as it showing commitment and willingness to recommend to other so the business processes in destination can continue to grow. This research aims to analyze the role of satisfaction in the influence of destination image through attitudinal loyalty in Medana Village, Tanjung – North Lombok from tourist’s perspective. The data collection of this research was carried out by purposive sampling method through the distribution of questionnaires, observations, literature studies and secondary data, also interviews. Analysis of the data used is path analysis using SEM (Structural Equation Modeling) with mediating effects and tested with AMOS and Sobel-test. The results stated that satisfaction is able to mediate the effect of destination image on attitude loyalty. However, there are still improvements needed to increase tourist satisfaction, such as develop a customer-centric strategy, formulate transformative services and gaining support from the association/industry.




How to Cite

Kartini, L. P., Utama, I. P., & Satiadji, A. R. . (2023). Role of Satisfaction in The Influence of Destination Image on Tourist Attitudinal Loyalty. International Journal of Applied Research in Tourism and Hospitality, 1(1), 87–96.