Jurnal Bisnis Hospitaliti

FENOMENA FEAR OUT MISSING OUT (FOMO) TERHADAP KEPUTUSAN PEMBELIAN RESTORAN VIRAL KAREN’S DINER JAKARTA

2024-05-22T10:33:16+08:00

In the current era of disruption 5.0, uploading digital information about a place to eat to social media users has become a cultural symbol that can depict a lifestyle. This phenomenon makes users afraid of missing out on the latest information and experiences, such as the emergence of Karen's Diner Jakarta restaurant, which went viral on social media. This study analyzes the phenomenon of FOMO (fear of missing out) in consumer purchasing decisions. With a quantitative approach through an online survey, this study captured 100 respondents selected based on purposive sampling. The population of this research is the people of Jakarta, who are potential consumers. Meanwhile, the sample of this research is consumers who have made purchases at Karen's Diner Restaurant. The survey instrument includes questions about FOMO variables and purchasing decisions and is measured on a Likert scale. The data were analyzed using descriptive analysis, regression test, and hypothesis t-test. The study results show that FOMO positively affects purchasing decisions by 60%. This research shows the theoretical implication that the FOMO phenomenon, which includes a person's fear and worry of missing out on something new, affects purchasing decisions. Therefore, viral marketing has a significant impact on restaurant sales. The practical implication of this research is a recommendation for food and beverage businesses maximize digital and viral marketing.

DIMENSI SOFT SKILL GENERASI Z DI DUNIA HOSPITALITI: MEMBANGUN KEUNGGULAN KOMPETITIF DENGAN CRITICAL THINKING, CREATIVITY, DAN PROBLEM SOLVING

2024-05-22T10:35:01+08:00

Generation Z faces dynamic and increasingly complex demands in the job market. This
research aims to identify critical soft skill dimensions for Generation Z employees in the
hospitality industry. Employing a qualitative approach, the study explores this phenomenon
through semi-structured in-depth interviews with ten Department Heads of star-rated hotels
in Badung and Denpasar. The research also unveils perspectives and experiences of star-rated
hotel managers in guiding Generation Z employees and addressing associated challenges.
Findings indicate the necessity of developing key soft skills, including critical thinking,
creativity, and problem-solving. Critical thinking enables them to analyze information
critically and make prompt decisions, while creativity supports innovative behavior and fresh
perspectives on issues. Additionally, problem-solving becomes an essential skill in facing
complex challenges and changes. The study's implications emphasize the importance of
integrating these three soft skills to prepare Generation Z for challenges in the hospitality
sector. The research underscores the need for integrating these skills to form a robust
foundation for Generation Z's future in the ever-changing and dynamic hospitality industry.

PENGARUH LOKASI STRATEGIS DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN PADA REDDOORZ NEAR CBD CILEDUG, KOTA TANGERANG, PROVINSI BANTEN

2024-05-14T09:20:25+08:00

This research aims to determine the effect of strategic location and service quality on customer loyalty through customer satisfaction at Reddoorz Near CBD Ciledug. This research uses a path analysis method that explains the influence of the independent variable on the dependent variable through mediating variables. Data was collected through a Google Form questionnaire carried out by accidental sampling. The population is all visitors staying at RedDoorz near CBD Ciledug. The research sample consisted of 100 respondents. The research results are: (1) Strategic location and service quality have a significant effect on customer satisfaction; (2) Strategic location and service quality have a significant effect on customer loyalty; (3) Customer satisfaction has a significant effect on customer loyalty; (4) Strategic location and service quality have a significant effect on customer loyalty through customer satisfaction. RedDoorz near CBD Ciledug's strategic location provides easy access to business centers and essential facilities, significantly increasing customer satisfaction. High service quality at RedDoorz also plays a vital role in improving customer loyalty through satisfaction by guaranteeing tangibles, reliability, responsiveness, assurance, and empathy. As a result, the combination of strategic location and superior service quality creates positive customer relationships that are strong and sustainable in the long term.

PERSEPSI PEMBELAJARAN DAN KEPUASAN MAHASISWA SEBAGAI PENYELENGGARA ACARA INTERNATIONAL HOSPITALITY ENTREPRENEURSHIP AND INNOVATION CONFERENCE (INHEIC)

2024-05-21T10:15:37+08:00

The purpose of this research is to explore the relationship between perceived learning outcomes and student learning satisfaction in organizing international conferences. Specifically, this research aims to answer how organizing international conferences as a final project affects students' learning satisfaction, perceived learning outcomes, and the relationship between perceived learning outcomes and students' learning satisfaction in organizing international conferences as a final project. Data collection using a questionnaire, in the form of a Google Form. A questionnaire was given to all 8th semester students of the 2017, 2018 and 2019 Hotel Management study program with a total of 86 students. The results show that student learning satisfaction and perceived learning outcomes are in the very good category. There is a strong correlation for perceived learning and satisfaction at the International Hospitality Entrepreneurship and Innovation Conference (InHEIC) event.

PENERAPAN GREEN ACTION DALAM PENGELOLAAN AKOMODASI DI DESA WISATA BAKAS, KECAMATAN BANJARANGKAN KABUPATEN KLUNGKUNG

2024-05-14T13:55:33+08:00

In the development of tourism today, the development of accommodation facilities must pay attention to environmental aspects, various environmentally friendly actions are carried out, one of which is green action. Green action is an activity that aims to protect the environment and surrounding communities. The purpose of this study is to analyze the application of green action in accommodation management in Bakas Tourism Village. Descriptive methods with a qualitative approach are used in this study to obtain an overview of the phenomena that occur. The results of this study show that there are several green actions that have been carried out, namely electrical energy efficiency, water use efficiency, and the use of green products. Overall, there has been a good synergy between accommodation managers and tourists who visit, although there are still some obstacles that need to be considered. It is in our common interest to direct tourism development towards quality tourism. It is hoped that in the future the implementation of this green concept can be carried out well considering the benefits provided both in the future.

THE INFLUENCE OF CONTENT MARKETING ON INSTAGRAM ON INTEREST IN BUYING WEDDING PACKAGES AT W BALI SEMINYAK

2024-05-13T16:43:03+08:00

Social media forums are communication tools used in the social process that can be accessed anywhere, anytime, and directly via the internet. One of the strengths of social media forums is their direct influence on the formation of consumer buying interest. W Bali-Seminyak is one of the companies engaged in the hospitality sector that also uses social media as a strategy to attract consumer interest. Although W Bali-Seminyak has used several social media forums as a means of building interaction with consumers, the selection of strategies in social media marketing forums with content marketing strategies is still rarely used. Based on this phenomenon, a study was conducted that aims to analyze the effect of content marketing on Instagram on the interest in buying wedding packages at W Bali-Seminyak. The analytical method used is descriptive quantitative analysis using validity test, reliability test, multiple linear regression analysis, t test, F test and coefficient of determination. The results of the study indicate that there is a positive influence between content marketing on the buying interest of prospective brides and grooms together at W Bali-Seminyak. owned by W Bali-Seminyak

ANALISIS BIBLIOMETRIK DENGAN VOSVIEWER PADA TREN PENELITIAN INDUSTRI HOSPITALITY BIDANG PEMASARAN HOTEL

2024-05-27T08:34:37+08:00

This study aimed to identify and analyze trends in hotel marketing research, examine co-authorship dynamics, and explore keyword co-occurrence through bibliometric analysis using VOSviewer from 2003 to 2023. The method involved a multi-stage approach employing Publish or Perish, Google Scholar, Excel, and VOSviewer for data extraction and trend analysis. Results indicated a significant growth in publications, highlighting customer expectations, service quality, and innovation as focal research topics. The study revealed a peak in publications before a slight downturn, possibly due to market dynamics or global events such as the pandemic. Limitations include the reliance on available databases, possibly omitting relevant literature, and not reflecting research quality. Future research should expand databases for a more comprehensive view, focus on the impact of research on industry practices and policies, and delve deeper into the relationship between technological innovations and marketing success.

PENGARUH VARIABLE DARK TOURISM TERHADAP KEPUASAN WISATAWAN BERKUNJUNG DI BUKITTINGGI (STUDI KASUS LOBANG JEPANG)

2024-05-13T16:32:31+08:00

The main problem in this research is whether there is an influence of dark experience, engaging entertainment, unique learning experience, and casual interest on tourist satisfaction (case study of dark tourism Lubang Japang Bukittinggi). The aim of this research is to find out whether there is an influence of dark experience, engaging entertainment, unique learning experience, and casual interest on tourist satisfaction (case study of dark tourism Lubang Japang Bukittinggi). The method used in this research is quantitative. Data collection techniques involved administering questionnaires and selecting respondents through incidental sampling, resulting in a total of one hundred respondents determined using the Slovin formula. The data analysis techniques used are validity test, reliability test, multiple linear, regression analysis, partial t test, simultaneous f test, and coefficient of determination test.Based on research results from distribution of questionnaires to 100 respondents, it snow that the engaging entertainment and unique learning experience variables have asignificant influence on tourist satisdaction. However, the dark experience and casual interset variables have no influence. And the simultaneous f test results of the variables dark expperience, engaging entertainment, unique learning experience, and casual interst have a significant influence simultaneously on tourist decision variables.