Kreasi Non Alkohol Arak Jahe sebagai Produk Pendukung Wisata Halal

2024-06-28T11:24:12+08:00

Halal tourism is a set of additional amenities, attractions and accessibility services aimed and provided to meet the experiences, needs and desires of Muslim tourists. In order to accommodate the need for halal drinks with local potential, there is a traditional sweet Tuak drink which, with proper processing, is a non-alcoholic drink. Sweet Tuak is a traditional drink made from palm nira taken from sugar palm trees. The extract of water droplets from sugar palm is called nira, with a very sweet taste. Natural preservatives such as vinegar are also added to it, which functions to soak up the alcohol content in palm wine. The purpose of this research is to develop a drink that was initially just a simple drink or a fairly traditional drink, then the author developed it into a modern drink called a mocktail drink. The drink is made from sweet tuak, ginger, lime, egg white and butterfly pea. The method used by the author in this study is qualitative by involving several people who are experts in the field of hospitality, especially bartenders and baristas to test the results of the development of the drinks that the author makes. The development of this Traditional Drink Made from Sweet Tuak with Ginger is served using a champagne saucer glass to beautify the appearance of the drink which is 8 cm in diameter and 9 cm / 133ml high Sweet Tuak becomes a mocktail drink with the mass of the sweet tuak remaining for 6 hours if it is not refrigerated then when it is not cooled for more than 6 hours the alcohol content in the nira in the tuak manis will increase and become cocktail.

Pengaruh Citra Merek Terhadap Loyalitas Konsumen pada Restoran Me Gacoan di Panjer, Denpasar, Bali

2024-07-01T14:04:52+08:00

Competition in the culinary industry makes restaurant managers try to find the right strategy to be competitive. One strategy is to increase buying interest and loyalty. This research was conducted on consumers of Me Gacoan restaurant in the Panjer area, Denpasar. The purpose of this study was to determine the magnitude of the influence of brand image on consumer loyalty. Brand Image indicators in this study consist of: Recognition, Reputation, Affinity, and Buying Interest. While consumer loyalty indicators consist of: consumer liking for the product and consumer loyalty to the brand. Data collection used questionnaire distribution to 64 respondents. The results of simple linear regression analysis show that Brand Image variables have a significant effect on Loyalty. There is a positive influence of brand image on consumer loyalty, which means that Brand Image in Me Gacoan restaurants has a positive and significant effect on consumer loyalty. This study recommends that Me Gacoan maintain product quality, price, and services to customers so that customers do not switch to other brands that sell products, services, and prices that are almost the same around the city of Denpasar.

Jurnal Gastronomi Indonesia

Kreasi Non Alkohol Arak Jahe sebagai Produk Pendukung Wisata Halal

Pengaruh Citra Merek Terhadap Loyalitas Konsumen pada Restoran Me Gacoan di Panjer, Denpasar, Bali