MEMPOSISIKAN BALI SEBAGAI DAERAH TUJUAN WISATA DI ANTARA PESAINGNYA

Abstract

This research aims to find out the competitiveness of Bali as a tourism destination among its competitors: Malaysia, Thailand, and Singapore. A number of I 3 attributes which are considered by tourists in choosing a destination was devel­oped into a questionnaire to position Bali among the above competitors. The col­lected data (J 04 questionnaires) were analyzed by using Multi-Dimensional Scaling (MDS). The research found out that the hospitality of local people, culture, his­tory, and beach obtain high scores. Cleanliness was scored the lowest so that this problem needs very serious attention.