Jurnal Kepariwisataan

THE ROLE OF THE LOCAL GOVERNMENT IN SUPPORTING SUSTAINABLE TOURISM (A CASE STUDY IN UBUD, GIANYAR REGENCY, BALI)

Lidya Lestari Sitohang — 2024-10-03

Ubud, one of two sub-districts in Gianyar Regency, Bali, has been designated as a Tourism Area under the Regional Regulation of Bali Province. However, it is facing significant environmental challenges. It is of the utmost importance to address these issues in order to achieve sustainable tourism. The government is pivotal in establishing an environment conducive to the growth and sustainability of the tourism industry. This study empirically examines the role of the Ubud government in supporting sustainable tourism. A qualitative approach was employed, incorporating triangulation in the data collection process. Techniques such as interviews, observations, field notes, document analysis, and a literature review were used, and the data was analysed using thematic analysis. The findings suggest that the local government has implemented a top-down management system for sustainable tourism, with its roles encompassing public infrastructure acquisitor, strategic collaborator, policy regulator, and security and safety maintenance.

PUSH AND PULL FACTORS OF FOREIGN TOURISTS IN CHOOSING TIRTA EMPUL SPIRITUAL TOURISM ATTRACTION, GIANYAR REGENCY, BALI

Kadek Mayola Dwi Rahayu — 2024-10-03

This research was conducted to determine the push factors and pull factors of foreign tourists in choosing Tirta Empul Spiritual Tourism Attraction. The type of data used is quantitative data with data sources using primary and secondary data. The population in this study are foreign tourists who have visited Tirta Empul Tourist Attraction. The sampling technique uses purposive sampling with a total of 100 respondents. Data collection was done by questionnaire, literature study, and observation. The data analysis technique used Exploratory Factor Analysis using the Statistical Program For Social Science version 25 (SPSS) application program. Based on the study's results, there are 5 driving factors and 2 pull factors for foreign tourist visits to Tirta Empul Spiritual Tourism Attraction. The main factor in the driving factor is Emotional Escape which has a total variance value of 33.623%. while the main factor in the pull factor is the Innovative Exploration factor which has a total variance value of 52.664%.

THE ROLE OF WOMEN IN TOURISM ACTIVITIES IN CELUK TOURISM VILLAGE, GIANYAR REGENCY

Dewa Ayu Ratih Pradita Ayudia — 2024-10-03

This research aims to determine the role of women in tourism activities in Celuk Tourism Village, Gianyar Regency. The qualitative method with a descriptive approach was method used in this research and in terms of data collection, applied mostly in interviews and observation. The results of this research show that the role of women in tourism activities in Celuk Tourism Village plays a role in three things, namely: (1) The role of women in tourist attractions such as silver crafts and tubing, (2) The role of women in managing tourist facilities such as silver galleries, accommodation and restaurants, and (3) The role of women in tourism organizations. Challenges for women in roles include a lack of skills in technology, the younger generation of women who are less interested in silversmithing and multiple roles. To overcome this problem, efforts have been made by the Gianyar Regency Tourism Office by providing education and training as well as socializing the village's potential

DAMPAK STRATEGI DIGITAL MARKETING PARIWISATA TERHADAP TINGKAT KEMISKINAN DI KABUPATEN PAMEKASAN: STUDY OF THE PARTICIPATION APPROACH

Yuliana Masita — 2024-10-03

This research aims to analyze the impact of tourism digital marketing strategies on poverty levels in Pamekasan Regency, focusing on the community participatory approach. A qualitative method in the form of a case study was used to understand and analyze in depth the relationship between tourism digital marketing strategies and their impact on poverty levels in the region. Sampling was conducted using purposive sampling technique and data collection process through observation, interview, and documentary study. Data sources in this study include tourism-related stakeholders and the local community. Researchers also applied source triangulation techniques to assess the validity of the data. The results showed that tourism development that applies digital marketing strategies has a positive impact on increasing the number of tourist visits, besides that it can expand employment and increase community income which in turn can have a positive impact on reducing poverty levels. The role of the community in tourism development in Pamekasan Regency is as tourism managers, tourism management, and others. The results of this study are expected to provide insight into the importance of using and utilizing digital technology in tourism development so that it can have a positive impact on the local community.

LINKAGE OF THE RAYO LAKE FESTIVAL EVENT DIMENSION AND THE DECISION TO VISIT TOURISTS

Chindy Fitri Firdayani — 2024-10-03

The purpose of this observation is to analyze the influence of Lake Rayo festival event dimension on tourists' decision to visit. The quantitative approach is used by distributing questionnaires as a data-gathering tool. Population of these observations is tourists who have visited the Lake Rayo Festival within three years. This sampling method uses purposive sampling with 115 samples. Data analysis technique based on multiple linear regression analysis with the help of SPSS 22 vers. The proceed of observations reveal lest tourist decisions can be influenced by the dimensions of hospitality and symbolism. Meanwhile, it can be revealed that the dimensions of uniqueness, authenticity, theming, and festive spirit do not drive the decision to visit. The coefficient of determination shows that these variables can explain 60.9% of the variation in the decision to visit. Meanwhile, the rest is impacted by other factors not discussed of this observation. Event organizers are advised to continue improving these elements through authentic cultural presentation, event innovation, festive atmosphere, friendly service, and strong and meaningful symbolism. In addition, periodic research and evaluation are also important to understand visitor trends and preferences to improve the quality of future events. Therefore, to increase the attractiveness and success of the event in the future, organizers need to pay attention to and implement the suggestions provided based on the findings of this study.

DAMPAK PENGEMBANGAN PARIWISATA TERHADAP KONDISI EKONOMI DAN SOSIAL BUDAYA MASYARAKAT LOKAL DI KAWASAN PARIWISATA SANUR

Krisna Surya Dinata — 2024-10-03

Sanur Tourism Area has experienced rapid development and has become an icon of tourism in Bali over the past 80 years. Strategic issues related to the development of Sanur’s tourism area concern economic and socio-cultural aspects. This research aims to identify the strongest impacts felt by the local community in the Sanur Tourism Area in the economic and socio-cultural dimensions. A quantitative approach was used, employing descriptive analysis. The sample was drawn through proportional purposive sampling with a total of 98 respondents. Data were collected through surveys using questionnaires, interviews, and documentation. The research findings indicate that the strongest positive economic impact perceived by the local community is an increase in job opportunities, while the most significant socio-cultural impact is an improvement in communication skills and foreign language proficiency. The community also experiences a high level of dependence on the tourism sector, and socially, there is a notable shift in lifestyle and consumption patterns toward imported products.

ANALYSIS OF THE NATURAL TOURISM ATTRACTION OF THE PELANGI FOREST, MOUNT CUPU, PURWAKARTA

Dewi Gita Kartika — 2024-10-03

Purwakarta has 62 tourist destinations in 2023, one of the interesting places to visit is Pelangi Forest, Mount Cupu, Purwakarta. This destination has been established since 2017 on an area of 5 (five) hectares and is still being developed. It is called Pelangi Forest which means Rainbow Forest because it has a unique theme, decorating the forest with lots of colorful ornaments like a Pelangi. However, the level of tourist visits is still very low, it is known that there were only 2,582 tourists per year in 2020. This research aims to analyze the extent of the natural tourism potential of Pelangi Forest. The method used is quantitative descriptive, where data collection is carried out through distributing questionnaires to 30 tourists. The collected data was then analyzed using the Analysis of Operation Area-Natural Tourism Objects and Attractions (Analisis Daerah Operasi Objek dan Daya Tarik Wisata Alam (ADO-ODTWA)) criteria assessment by the Directorate General of PHKA by providing an assessment of each specified indicator. The results obtained were that the Pelangi Forest was suitable for development as a natural tourism objects and attractions (73.92%>66.67%). It is hoped that this research can become a reference and alternative strategy for managing the Pelangi Forest in developing its tourist attraction to be more optimal so that it can increase the number of tourists in the future, as well as being a source of information for other parties who need it through published journals

The Impact of Room Attendant’s Service Quality on Guest Satisfaction at BWP Hotel Batam

Zahara Fatimah — 2024-10-03

The growth of the tourist industry need a variety of supporting aspects, one of which is hotel accommodation. BWP Panbil Batam is a four-star plus hotel with a premium concept that opened in 2016 in Batam City. BWP Panbil has numerous departments to assist operating activities, the most important of which is the housekeeping department, particularly in the room attendant position. BWP Panbil Batam continues to try to enhance services in order to maintain a positive image and ensure that visitors are content with what they pay for and what they receive. To clarify the topic matter or research findings, this study employs quantitative methods with a descriptive approach. Using the Slovin algorithm, the researchers collected a sample of 100 responses from customers who stayed at the BWP Panbil Batam Hotel between January and June 2022. Based on the partial test known as t-test, it is possible to infer that hypothesis H1 is accepted in this research and hypothesis null (H0) is rejected. The R2 value is 0.595, as determined by the determinant coefficient test findings. This suggests that service quality influences client satisfaction at the BWP Panbil Batam Hotel by 59.5%, with the remaining 40.5% impacted by other independent factors not investigated in this study.

ANALISIS TAHAP PERKEMBANGAN WISATA LEMBAH TUMPANG KABUPATEN MALANG BERDASARKAN TOURISM AREA LIFE CYCLE

Hilda Malik Fauzi — 2024-09-30

Tumpang Valley Tourism has the potential of a water source that has been developed into a royal conceptualized tourist spot with temple buildings and surrounded by ponds that make the tourist spot feel cool. But even though it has been conceptualized neatly, Tumpang Valley Tourism has a fairly small number of tourist visits. The purpose of this research is to identify attractions, accessibility and amenity which are then analyzed based on tourism area life cycle analysis used to analyze the development stage of Tumpang Valley Tourism so that it can be used in formulating tourism development strategies. The research method is to use a qualitative approach and case study research design, while collecting data through observation, interviews and documentation with a case study research design. In analyzing the data using Butler's TALC theory. The results showed that the attraction conditions were quite numerous and interesting, while the accessibility conditions were quite easy but there were several points of the road that were starting to break down. And for the condition of the amenity is quite complete and supports the needs of tourists. Then the development stage of Tumpang valley tourism based on TALC theory is at the development stage which is marked that the dominant tourism components lead to the characteristics of the development stage. Thus, stakeholders need to pay attention to tourism maintenance for the comfort and safety of visitors.

DAMPAK PARIWISATA TERHADAP EKONOMI DI DESTINASI UBUD PASCA PENCABUTAN PEMBATASAN PERJALANAN

I Gusti Ngurah Wibawa Pratama — 2024-10-03

Penelitian ini bertujuan untuk mengetahui dampak pariwisata terhadap ekonomi serta mengetahui dampak pariwisata terhadap ekonomi yang paling dirasakan di destinasi Ubud pasca pencabutan pembatasan perjalanan dengan melihat dampak langsung, dampak tidak langsung dan dampak induced. Populasi dalam penelitian ini adalah masyarakat di destinasi Ubud yang bekerja di sektor pariwisata. Total responden 150 dengan teknik penentuan sampel menggunakan Purposive Sampling dilanjutkan pengambilan sampelnya menggunakan Teknik Accidental Sampling. Teknik analisis data menggunakan statistik deskriptif dan confrimatory factor analysis menggunakan aplikasi SPSS statistik 26. Hasil dari penelitian ini menunjukkan bahwa dampak pariwisata terhadap ekonomi di destinasi Ubud pasca pencabutan pembatasan perjalanan pada dampak langsung memiliki skor tertinggi sebesar 4,53 yang artinya dampak pariwisata dapat meningkatkan penjualan langsung barang suvenir, kemudian dampak tidak langsung memiliki skor tertinggi sebesar 4,44 yang artinya dampak pariwisata dapat meningkatkan harga pasar produk kerajinan lokal dan dampak induced memiliki skor tertinggi sebesar 4,60 artinya dampak pariwisata dapat meningkatkan peluang kerja tenaga lokal. Jika dilihat dari dampak pariwisata terhadap ekonomi yang paling dirasakan di destinasi Ubud pasca pencabutan pembatasan perjalanan pada dampak langsung memiliki nilai tertinggi sebesar 0,751 artinya dampak pariwisata terhadap ekonomi yang paling dirasakan dengan adanya peningkatan ketersediaan kerajinan lokal. Pada dampak tidak langsung memiliki skor tertinggi sebesar 0,898 artinya dampak pariwisata terhadap ekonomi yang paling dirasakan dengan meningkatnya pengeluaran pemerintah untuk kegiatan promosi seperti festival budaya. Pada dampak induced memiliki nilai tertinggi sebesar 0,875 artinya dampak pariwisata terhadap ekonomi yang paling dirasakan adanya peningkatan penggunaan tenaga kerja lokal.

THE INFLUENCE OF CREATIVITY AND INNOVATION ON COMPETITIVE ADVANTAGE (CASE STUDY OF INTERCONTINENTAL BALI RESORT HOTEL WEDDING SALES)

I Gusti Ayu Agung Berlian Saputra — 2024-10-03

Changing customer demands have an impact on the company assessment given, requiring the application of creativity and innovation. Therefore, applying creativity and innovation is very important. The challenge felt by employees who work as wedding sales is that they must have the ability to design creative and innovative facilities and services in order to compete in competitor markets. This research was conducted at the InterContinental Bali Resort hotel. This research aims to determine the influence of creativity and innovation on competitive advantage. This research was analyzed using the Statistical Program for Social Science (SPSS). This type of research data is descriptive quantitative with data collection techniques using questionnaires. The population is consumers who have used InterContinental Bali Resort wedding services in the 2019-2024 period. The sample was 145 respondents. This research data analysis is a multiple linear regression analysis method. Then the statistical method used is the partial test (t) to test the effect partially and the simultaneous test (F) to test the effect simultaneously. The results of this research show that creativity and innovation partially and simultaneously have a positive and significant effect on the competitive advantage of wedding sales at the InterContinental Bali Resort hotel. The factors that influence the competitive advantage of InterContinental Bali Resort's wedding hotel sales show results with a coefficient of determination value of 62.8%. Overall the independent variables have a mutual relationship, while the remaining 37.2% is influenced by other variables that are not. included in this study.