Jurnal Kepariwisataan

THE ROLE OF CUSTOMER SATISFACTION MEDIATES THE INFLUENCE OF TOURIST EXPERIENCE AND DESTINATION IMAGE ON THE REVISIT INTENTION (STUDY AT KERTALANGU TOURISM VILLAGE)

Sat, 30 Mar 2024 00:00:00 +0800

The existence of the Kertalangu Tourism Village as a tourist attraction became increasingly visible when the tourism village received the Nusantara Tourism Village Promotion award in 2022. However, it appeared that the lack of care and maintenance causes damage to tourism support facilities. The results of the pre-survey are that most of the respondents intend to return to Kertalangu Tourism Village with influencing factors, namely the feeling of security and the uniqueness of the tourist village, and 83.33 percent of respondents stated that they get what they want when visiting Kertalangu Tourism Village. Data analysis in this study was the SEM application accompanied by the VAF test on 91 respondents. All variable models in direct hypothesis testing obtain positive Path Coefficient values. In the indirect hypothesis, tourist satisfaction has a positive and significant mediating role in the effect of destination image on revisit intention and the effect of tourist experience on revisit intention.

PHENOMENA OF WELLNESS TOURISM: A CASE STUDY OF THE ACTUALITY OF WELLNESS TOURISM PARTICIPANTS IN SAYAN VILLAGE

Putu Surya Laksana Rahjasa, Laurensius Naur — Sat, 30 Mar 2024 00:00:00 +0800

This research aims to explore the authentic value of wellness tourism from several points of view, namely from the tourism sector, tourists, stakeholders, and experts. This research describes wellness tourism in terms of the perspective and image of health tourism. This research uses qualitative methods by examining the recent wellness tour phenomenon. The key informants in this research are stakeholders and psychologists. The main informants in this research are domestic and foreign tourists who carry out wellness tourism activities in Ubud, Bali. The results of this research provide positive results from a wellness tour perspective on the image of wellness tours.

HAZARD SOURCE ANALYSIS FOR THE ORGANIZATION OF DISASTER TOURISM: A CASE STUDY OF LAVA TOUR IN MOUNT MERAPI NATIONAL PARK

Sat, 30 Mar 2024 00:00:00 +0800

Mount Merapi National Park is a conservation natural tourism area located in a disaster-prone area because there is the most active volcano and is included in the Ring of Fire area. In its use, lava tour natural tourism has safety risks that need to be considered. This study aims to identify sources of danger in the Mount Merapi National Park area, especially in lava tour tourism activities. The research method carried out is a descriptive qualitative and HIRARC analysis techniques. The descriptive qualitative method used is to collect and analyze data with interviews related to hazards in tourist destinations. The results showed that there are 4 very high risks (extreme) and 5 high risks (high) that need to be controlled by tour managers. Risk control efforts that have been carried out have not been fully effective in preventing accidents. It is recommended to tour managers to limit visitor capacity, appeal to tourists to be careful when standing, use seatbelts, repair safety equipment regularly, and provide cushioning on the jeep frame.

STUDY ON EXCHANGE RATES OF INDONESIAN FARMERS FROM THE PERSPECTIVE OF SUSTAINABLE DEVELOPMENT GOALS

Afini Nurfajari — Sat, 30 Mar 2024 00:00:00 +0800

The agriculture sector is critical to the achievement of the first and second Sustainable Development Goals (SDGs). Studying the Farmer Exchange Rate provides insight into the impact of this exchange rate and its influencing elements from the standpoint of the SDGs. One of the issues is the necessity for farmers to gain greater expertise. The purpose of this research is to examine the relationship between the Indonesian Farmer Exchange Rate and the SDGs. A literature review was used in this study, using secondary data gathered from papers and journals containing talks on Farmer Exchange Rates and SDGs that were curated and identified as many as 40 selected research titles. Data analysis was carried out in stages that included data gathering, data reduction, presentation, and conclusion drafting. Data was gathered from the Published or Perish application utilizing Google Scholar literature sources. According to the study's findings, the Farmer Exchange Rate corresponds with poverty, a key target of the SDGs. Because the Farmer Exchange Rate is a measure of farmer welfare, which is tied to poverty, the factors that influence it also affect the SDGs. Lower poverty rates are connected with higher farmer welfare.

THE IMPLEMENTATION DIGITAL MARKETING IN PROMOTING JATILUWIH TOURIST VILLAGE

I Made Darma Oka, Putu Widya Darmayanti, I Nyoman Winia, I Wayan Pugra — Sat, 30 Mar 2024 00:00:00 +0800

This research examines the implementation of digital marketing in promoting Jatiluwih tourist village. Data collection through observation, in-depth interviews with managers, and literature study using quantitative descriptive analysis. The sample is set as many as 75 people. The results showed that tourists know the existence of tourist villages through online media by 76.00% and offline by 24.00%. In detail, it is stated that from 76.00% of the use of online media, tourists stated that they chose tourist villages through information from social media by 52.00%, websites by 10.67%, search engines 2.67%, e-marketing 4.00%, and online advertising by 6.67%. This condition is proof that the implementation of digital marketing in marketing the Jatiluwih tourist village has proven to be able to have a positive impact on introducing and promoting the existence of a tourist village. It is hoped that in the future the management of the tourist village can use digital marketing media effectively in promoting the tourist village so that it is sustainable.

TOURIST’ WILLINGNESS TO PAY FOR SUSTAINABLE TOURISM: THE CASE OF IJEN CRATER NATURAL TOURISM PARK

Sat, 30 Mar 2024 00:00:00 +0800

Ijen Crater Natural Tourism Park/TWAKI (92 ha) is part of the Ijen Crater Nature Reserve area (2,468 ha) with various kinds of protected biota. In 2016 UNESCO designated Ijen Crater as one of the Biosphere Reserves of 120 countries in the world. All the uniqueness that TWAKI has means that tourist visits to this destination tend to increase significantly, and in the end the carrying capacity of the environment has been exceeded in the last four years. TWAKI is only able to accommodate 165,600 tourists per year based on its area. Therefore, proper management of the TWAKI is needed, to accommodate tourism functions and maintain main function as a nature conservation area, but a lot of funds are needed. Willingness to pay (WTP) tourists are expected as another source of funding outside the government. This study aims to analyze the level of WTP tourists. This research was designed using the Contingent Valuation Method (CVM), which is a survey method to ask tourists about the value or price they give to commodities that have no market value such as environmental goods. The results showed that the average WTP value for foreign tourists was US$ 28 and IDR 25.000 for domestic tourists, so that the economic value of ecotourism and estimated income from ticket sales based on the WTP value were US$ 864.528 or around 12 billion and IDR 3.776.800.000. Both values show values greater than the basic WTP value, which is calculated based on data on the number of tourists. This total value is also greater than the total budget required by TWAKI for maintenance, management and conservation costs.

INCREASE RESTAURANT CUSTOMER LOYALTY THROUGH SERVICE QUALITY WITH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE

Soerjanto Soerjanto, Priyanto Priyanto, Nurti Rahayu — Sat, 30 Mar 2024 00:00:00 +0800

The purpose of this study is to determine whether customer loyalty, customer satisfaction, and restaurant service quality are positively correlated. In addition, research is being done on customer satisfaction as a mediator in the relationship between customer loyalty and service quality in restaurants. Purposive sampling was used to gather information from 300 patrons of fast-food restaurants using a questionnaire survey. Using Structural Equation Modeling with Partial Least Squares (SEM-PLS) in SMART PLS 3, the suggested model's hypotheses were investigated. The study's conclusions support the notion that customer loyalty, customer pleasure, and restaurant service quality are all positively correlated. However, the association between customer satisfaction and restaurant customer loyalty is not mediated by consumer satisfaction. This study emphasizes the significance of patron loyalty as a critical behavioral reaction in restaurants. The study's findings will help restaurant managers comprehend the vital significance that customer satisfaction and service quality play as marketing strategies to uphold and cultivate restaurant patron loyalty.

THE SIGNIFICANCE OF TRADITIONAL DAYAK CULINARY HERITAGE IN ESTABLISHING DESTINATION BRAND IDENTITY FOR TOURISM DEVELOPMENT IN CENTRAL KALIMANTAN

Daniel Pandu Mau, Mahmudi Mahmudi, Yesarela Pandu Mau, I Wayan Arta Artana — Sat, 30 Mar 2024 00:00:00 +0800

This study aimed to examine the growth of the traditional culinary industry sector in Central Kalimantan and its relationship with tourist destinations, emphasizing its role as a branding tool that shapes the destination brand identity in Central Kalimantan. The research methodology employed was qualitative with a focused case study approach in Central Kalimantan. Data were obtained through triangulation techniques, including observation, interviews, and the analysis of documentary data, involving various informants such as officials from the Ministry of Culture and Tourism, academicians, tourism destination managers, culinary entrepreneurs, tourists, and local communities. Data analysis utilized an interactive model comprising data collection, data condensation, data display, and conclusion stages. The research findings highlighted the diversity of Dayak culinary offerings in Central Kalimantan, including Juhu Umbut Rotan, Juhu Singkah Enyuh, Juhu Kujang, Chips made of Kalakai, Kalumpe, Sambal Kandas Sarai, and Kenta through the Mangenta process, demonstrating positive impacts on the development of tourist destinations. Furthermore, Dayak culinary practices were elevated as a branding element capable of shaping destination identity. The synergy between the government and local communities is vital in promoting Dayak culinary heritage to fortify destination brand identity and boost tourism allure. Through cohesive collaboration, Central Kalimantan can effectively leverage Dayak cuisine's distinctiveness to build a robust and sustainable destination brand. To maximize this potential, fostering strong synergy among the government, local communities, and culinary entrepreneurs is crucial. Proactive government engagement, sustained support for culinary entrepreneurs, organizing culinary festivals to enhance global awareness, targeted backing for enterprises like MEFs Food & Snacks, active community participation in digital marketing, and continuous research to monitor market trends are pivotal.

ANALYSIS OF THE ROLE OF SUSTAINABLE TOURISM VILLAGE CERTIFICATION IN EFFORTS TO PROTECT TOURISM VILLAGE MANAGEMENT REVIEWED FROM LAW NO 10 OF 2009 ON TOURISM (CASE STUDY : PENGLIPURAN VILLAGE, BALI)

Sat, 30 Mar 2024 00:00:00 +0800

Sustainable tourism village certification is one of the sustainable tourism certification products issued by the Indonesian Sustainable Tourism Certification Council. The sustainable tourism village certification program was initiated by the Ministry of Tourism and Creative Economy in 2020 aimed at developing sustainable tourism in Indonesia. Penglipuran Tourism Village has community-based and sustainable tourism management, but the management's human resources need to be strengthened. Meanwhile, sustainable management requires specific knowledge and skills to reduce the negative impacts of tourism. The aim of this research is to analyze efforts to protect the management of Tourism Villages through sustainable tourism village certification based on Law of the Republic of Indonesia no. 10 of 2009 on Tourism. This research is normative legal research with a statutory approach, analysis of legal concepts (analytical conceptual approach), and case study methods supported by secondary data. Researchers found that the role of sustainable tourism village certification as a condition for business standardization in the form of business certification was studied in the form of preventive and repressive legal protection means. Preventive legal protection is regulated in Article 19 and Article 52 of Law No. 10 of 2009 on Tourism. Repressive legal protection is regulated in Articles 27, 62, 63 and 64 of Law No. 10 of 2009 on Tourism.

PENGEMBANGAN BUDAYA JAWA TENGAH DI DESA WISATA JUNGSEMI, KECAMATAN KANGKUNG, KABUPATEN KENDAL, JAWA TENGAH

Sat, 30 Mar 2024 00:00:00 +0800

One of the areas that still try to preserves Central Javanese culture is Jungsemi Tourism Village, Kangkung District, Kendal Regency, Central Java. Various kinds of culture are still preserved in the village, one of which is the Merdi Deso tradition. This is done by the community to preserve regional arts, culture and local wisdom inherited from the ancestors of the Indonesian people. This research was conducted using descriptive qualitative methods and through observations and interviews and concepts from Ife (2014) regarding components of cultural development for data collection with the aim of finding out what cultures can be developed. Based on research results, the Jungsemi tourist village does not yet have its own local specialties, traditional dances and traditional clothing and still relies on Indah Kemangi Beach to become a leading tourist attraction, but the Jungsemi Tourism Village does not close itself off from continuing to learn and develop in order to maintain tourism to improve local economy income.

BAWAH RESERVE: EXPLORING THE POSSIBILITIES OF SUSTAINABLE LUXURY TOURISM ON ANAMBAS ISLAND

Salsabila Ramadita — Sat, 30 Mar 2024 00:00:00 +0800

This article publication aims to examine the Bawah Reserve’s efforts towards sustainability, a luxury resort located on remote and marine conservation area Anambas Island, Indonesia. Its appeal is based on luxury, but it also offers insights into the small island’s nature and community development. By analyzing the content based on the grounded theory approach, this study sheds light on the opportunities that arise when striving for both opulence and environmental responsibility in the context of tourism. The paper attempts to address how eco-luxury is projected by management and perceived by customers and community. A qualitative study was adopted, and the findings identify four themes: Sustainable Management, Sustainable Socioeconomic Benefits, Cultural Heritage and Reduced Cultural Impacts, and Environmental Protection and Conservation. The findings of sustainable tourism practices in Bawah Reserve, such as tourism packages based on natural conservation and community empowerment as well as eco-friendly infrastructure and operations add to the literature review and case studies in the field of sustainable luxury tourism, the majority of which focus on Bali or Maldives. This study offers insights for achieving a harmonious balance between luxury tourism and sustainability on a remote island within the Indonesian context.