J-True: Journal of Travel and Leisure is a peer-reviewed academic journal dedicated to fostering scholarly discourse and disseminating significant research in the fields of travel and leisure. The journal aims to be a pivotal resource for academics, practitioners, and students interested in the latest developments and insights in tourism, hospitality, and leisure studies. It publishes original research articles, review papers, case studies, and theoretical explorations that contribute to a deeper understanding of the travel industry and leisure activities. With a commitment to quality and innovation, J-True serves as a platform for exploring the cultural, economic, social, and environmental impacts of tourism and leisure activities globally. The journal welcomes submissions that challenge conventional paradigms and introduce novel perspectives to enhance practices within the sector.