EFEKTIFITAS PENETAPAN ROOM ALLOTMENT KEPADA ONLINE TRAVEL AGENT DI NIKKO BALI RESORT AND SPA

Abstract

As the role of Online Travel Agent is very important, the hotel should be able to
maintain good relations with the Online Travel Agent. One of the efforts made
by the hotel is to provide Allotment to Online Travel Agent that has a high level
of productivity.
Nikko Bali Resort and Spa is one of the hotels that provide allotment to
travel agents in order to compete to get maximum sales. Nikko Bali Resort and
Spa allocates 60% allotment to be awarded to 8 Online Travel Agents in the
form of Guaranteed Allotment and Regular Allotment, but not yet fully realized.
Maximizing the productivity of Online Travel Agent has to be done so
that the management can take decisions in the future in terms of giving allotment,
so it is known which Online Travel Agent is very potential in fulfilling allotment
provided with promotional strategy applied