Pengaruh Instagram Ads (Advertising) Dalam Membangun Brand Awareness Pada Kopi Rumahan Bali

Abstract

Social media has become one of the most influential platforms in the world community. Because social media has benefits for increasing sales, brand awareness, building relationships with other partners. Kopi Rumahan Bali must implement a brand awareness marketing strategy. Instagram advertising can help a brand increase and build brand awareness. Kopi Rumahan Bali, which has around 1,377 organic followers, carries out paid ads on Instagram Ads 2 times a month via instastory. This research is to find out Instagram ads (advertising) in building brand awareness at Kopi Rumahan Bali. This study collects data by interviewing and distributing questionnaires on the Kopi Rumahan Bali Instagram account with 97 samples analyzed. The data that is valid, reliable and normally distributed, fulfills the test by means of simple regression using SPSS software. The results of this study prove that Instagram Ads (advertising) have a positive and significant effect on the development of Brand Awareness, where entrepreneurs are advised to always advertise their products through Instagram ads because Instagram Ads can help build and introduce their products through instastory posts or photo feeds.