OPTIMALISASI SISTEM RESERVASI HOTEL DENGAN TEKNOLOGI TERKINI: STUDI KASUS PADA DISCOVERY KARTIKA PLAZA HOTEL

Abstract

This study describes the implementation of the latest technology in hotel reservation systems, with a focus on the Discovery Kartika Plaza Hotel in Bali, Indonesia. This hotel has played a significant role in the growth of the hospitality sector amid the tourism boom in Indonesia. In response to the challenges and opportunities faced, the hotel has successfully integrated modern technology into its operations.

The research methodology involves literature review and data evaluation from various sources, including guest reviews on online platforms and information from the hotel's website. Emphasis is placed on the customer perspective and the company's view regarding the impact of technology on customer experience and operational efficiency. Discovery Kartika Plaza Hotel has adopted an online reservation system that leverages computer and internet technology. Its main advantages include the ability to display real-time room availability and prices, providing an easy and transparent reservation experience for guests. Despite challenges such as system compatibility, data security, and high-performance requirements, Discovery Kartika Plaza Hotel overcame them through careful vendor selection, thorough planning, and employee training.

With the successful integration of technology, the hotel has improved operational efficiency, enhanced service quality, and achieved increased room occupancy. This study concludes that the implementation of technology in hotel reservation systems can be a crucial strategy for enhancing competitiveness and providing a satisfying experience for guests in the digital era.