Pengaruh Kualitas Website Dan Promosi Melalui Sosial Media Instagram Terhadap Minat Beli Wisatawan Domestik Di The Westin Resort & Spa Ubud, Bali

Abstract

Purchase interest is a stage of tourist interest in a particular product or service that arises
from awareness and perception. Consumer buying interest will arise when consumers get
information that can convince consumers about the products or services offered. Purchase
interest is influenced by website quality and promotion. Promotion requires media in
disseminating information. Promotional media that is easily accessible and can be tailored to
the needs of tourists is social media. The social media used is Instagram. This type of research
is quantitative, with the population being domestic tourists who have visited the website and
Instagram of The Westin Resort & Spa Ubud, Bali in 2023. The data analysis techniques used
in this study are Multiple Linear Regression, t test, f test and Coefficient of Determination.