ANALYSIS OF VISITOR SATISFACTION AT OURCHETYPE INTERACTIVE EXHIBITION

Abstract

Visitor satisfaction is a key measure in evaluating the quality of interactive exhibitions. This study examines visitor satisfaction with technology at the Ourchetype Interactive Exhibition using a quantitative approach with descriptive statistical analysis. A total of 109 respondents were selected through purposive sampling, and data were analyzed using scoring and spider web analysis. The findings reveal that overall visitor satisfaction with technology is not optimal.  Specifically, the Adaptability dimension was the only aspect where visitor expectations were met, indicating that the exhibition successfully provided adaptive and responsive technological features. However, other dimensions Technology-enabled, Human-like Interaction, Systematic Efficiency, and Technological Integration fell short of expectations, suggesting that improvements are needed in usability, interaction quality, system efficiency, and technology integration to enhance the visitor experience. These results highlight the importance of refining technological features to align with visitor expectations, ensuring a more engaging and satisfying exhibition experience.