KARAKTERISTIK DAY SPA DI KECAMATAN KUTA SELATAN, BALI

Abstract

Spa industry is a fast growing industry in the world as well as in Bali. The annual average growth of numbers of day spas in this area is 40% since 1995. This research was aim at revealing the characteristics of day spa in the Kuta, Bali. Data were collected from 50 day spas. The instrument used is questionnaire fo­cusing on spa business model, spa facilities, spa treatment, spa treatment price and spa human resources. The findings of this research were: spa business model were mostly non-franchise; the annual growth was 40%; average business hours was 13 hours; average area was 1012 m2; average number of treatment room was 8,56 rooms; average number of manicure and pedicure room and other spa
facilities were less than one; the most to the least popular massage were Balinese massage, aromatherapy massage, and Shiatsu massage; the cheapest price of
treatment per hour was Rp 40.000 and the highest price was Rp 650.000; per­centage of male and female employees were 14% and 86%; employees with com­petencies certificate is 1,2%; educational background of employees were 5% undergraduate, 8% associate degree, 86% senior high school, and 1 % junior high school.