MOTIVASI WISATAWAN MEMILIH SPA TRADISIONAL BALI

Abstract

The main aim of this study is to understand motivations of international tour­ists who choose traditional Balinese spa treatments and products. The study was conducted in international hotels at Nusa Dua Tourism Complex. An in­terview and a set of questionnaires were administered to 34 tourists used as the sample in this research. Non-probability and accidental sampling tech­niques were used in determining the 30 tourists who participated in this study. The collected data about tourists motivations were analyzed descriptively. The results of the study shows that the main push factors that motivate tourists to take Balinese traditional Spa treatments and products are to experience re­laxation and health. Prestige is not their main motivation. The main pull moti­vation for tourists to have Balinese traditional spa treatments and products are: that the Balinese traditional spa treatments and products are available in the hotels where they stay and the high quality of Balinese traditional spa treatments and products.